About the Project
For Inclusive Tomorrow, a hypothetical charity which sold lottery tickets, I was tasked with conducting a data driven multi-channel marketing analysis across multiple channels including both paid and organic search and social media.
The project required an understanding of Multi-Channel data and the ability to identify cross-channel metrics for assessing campaign success across various platforms.
I used skills in turning this diverse data set into visual interpretations (graphs, charts) to facilitate easier analysis and pattern identification.
The task required learning effective communication with stakeholders through presentations summarising campaign findings and offering actionable suggestions.
Skills used on this projects included:
- Metrics in Multi-Channel Marketing
- Analyzing Channel Performance
- Cross-Channel Correlation Analysis
- Creating & Presenting a Multi-Channel Strategy
- Project Management