About the Project
This weekly comedy podcast had reached a point where its audience growth had plateaued. Seeking a revitalized approach, the podcast aimed to launch a campaign focused on enhancing its brand.
I played a key role in devising a comprehensive strategy aimed at boosting exposure and awareness. This involved increasing social media followers and engagement, as well as cultivating an email list to foster a stronger sense of community.
This campaign utilised skills in:
- Social Media Strategy
- Content Marketing
- Short-Form Video Production
- Email Marketing
- Buyer Persona Development
- Branding
- UGC contentÂ
- Paid Media
- Marketing Analytics